To reach out to all kind of Biathlon-fans we are active in all kinds of media. Here are some examples:

Jessica Bollnert, Sveriges Radio P4
Interview in Swedish Radio P4 with Jessica Bollnert on the topic of Biathfan and Fan-work in Biathlon.

Stefan Marx, Jessica Bollnert: Biathlon, Schweden Aktuell
In the title story of the German/Swedish economy magazine “Schweden Aktuell”, Jessica Bollnert and Stefan Marx focus on the economics behind the Biathlon-success-story in Sweden during the last years.